5 TIPS TO RUN A SUCCESSFUL INTEGRATED MARKETING CAMPAIGN

Thanks to the latest technologies and the uprising of digital technology marketers have numerous options to advertise and market your brand. Earlier methods like print media and direct marketing were being used to promote brands and products. However, email marketing, social media marketing, and other web-based promotions have quickly taken over the world of digital marketing. Many businesses have effectively used these methods to promote their brand across the globe. 

Integrated marketing is one such thing that you can use to spread the word of mouth for your brand, products, and services. 

You can work closely with your integrated marketing team for which you need to follow a few things that can help in running a successful integrated marketing campaign. Let’s have a look at few tips here.

KNOW ABOUT YOUR TARGET AUDIENCE

It is necessary to have a clear idea about the audience, your brand or product is going to target. This means both demographically and psychologically. This way you would get a clear idea about the message you want to spread and the communication channels that you will be using. You can ask your integrated marketing team to work on areas as in what kind of audience you will be targeting? What is going to motivate your audience? What communication methods can be used to target customers? Which newspaper do they read and what magazines do they prefer? What channels do they prefer? Your team needs to have a clear idea about all these questions before making an effective integrated marketing campaign.

SELECT YOUR CHANNELS

Not everything needs to be on social networking sites. Your focus should be on the channels that your customers prefer to use. What are the positives and negatives of these channels? How can these channels help you in reaching your business goals and promoting your brand? Be very selective while picking up the channels. It is better to keep your concentration on the channels that are effective for you than trying to be everywhere.

BE CONSISTENT

Once you have a clear idea about your target audience and the channels you want to focus on, it is really important to be consistent. Visual identity is very important for your brand. This simply means standing out from the competitors. This means your designs; graphics, color scheme, font style and other things that affect the visual appearance of your brand must be unique.  A person who sees your posts should immediately connect with your brand.

INTEGRATE THE MESSAGE

It is important to know that each and every segment of your marketing campaign should be able to generate traffic. Try to include links that you want your audience to read or pay attention to. You can also mention URLs as well as usernames. Make sure to use the same phrases and keywords throughout the integrated marketing campaign.

TRACK THE PROGRESS OF YOUR CAMPAIGN

It is very important to track your progress while running an integrated marketing campaign. Through analytics and various attribution methods, it is important to understand details about the conversions and traffic that is being generated through the campaign.

HOW BRAND AGENCY WILL SHAPE YOUR BRAND IMAGE?

A strong branding is important for any business because it will show your potential customers about the services that you offered. This will be your virtual representation of your brand logo and create a strong brand image through various marketing strategies. Your brand is the promise of the value that you will receive. A brand is the sum of people’s perception about the services that you provide and the reputation that you hold. If you want to build a strong brand image, then you need to hire a perfect brand agency so that you can set your business apart.

If your business has a perfect brand image, then your target audience will build a relationship with your company. They go for the product, which has a strong brand image. Only a strong brand image will generate you loyal and committed customers. If you are a business owner in Melbourne, then you have to create a strong brand image. If you are confused about how to build a strong brand image, then you should hire a Brand Agency in Melbourne.

A Brand Agency Will Provide You Recognition

Your Brand Logo is the face of your Business. Through your brand logo, people will recognize your brand instantly. You should create a logo which is stylish and at the same time, your potential customers would able to recognize your brand easily. There are so many factors that you need to consider like advertising, product design, pricing. Having a strong image will give you customer’s recognition because your customers are more interested towards your services and how your services will change their life.

A Brand Agency Will Make it Easy to Launch

If you have a Strong Brand Image, then it will be easier for you to launch your new products. As your brand has got its recognition and people trust your brand so your new product is accepted by your customers. You have to build a very strong brand image so that your customers will get more interested in your new products. 

Brand Agency Creates a Strong Customer Loyalty

If you have a Strong Brand Image, it will not only give you instant recognition but also creates customers loyalty. Your customers will get attracted to the services that you offered. Customers are attracted to a brand that they share values with. You can take their value and try to create an emotional connection with them.

A Brand Agency also Offer Credibility

If you have a Strong Brand Image, it will gradually enhance your credibility with your customers, industry and your market. If you build your own credibility, then you will slowly build your recognition, connection, and loyalty. This goes hand in hand and you will realize that your credibility is directly connected with your customers who find it easy to buy your products.