5 TIPS TO RUN A SUCCESSFUL INTEGRATED MARKETING CAMPAIGN

Thanks to the latest technologies and the uprising of digital technology marketers have numerous options to advertise and market your brand. Earlier methods like print media and direct marketing were being used to promote brands and products. However, email marketing, social media marketing, and other web-based promotions have quickly taken over the world of digital marketing. Many businesses have effectively used these methods to promote their brand across the globe. 

Integrated marketing is one such thing that you can use to spread the word of mouth for your brand, products, and services. 

You can work closely with your integrated marketing team for which you need to follow a few things that can help in running a successful integrated marketing campaign. Let’s have a look at few tips here.

KNOW ABOUT YOUR TARGET AUDIENCE

It is necessary to have a clear idea about the audience, your brand or product is going to target. This means both demographically and psychologically. This way you would get a clear idea about the message you want to spread and the communication channels that you will be using. You can ask your integrated marketing team to work on areas as in what kind of audience you will be targeting? What is going to motivate your audience? What communication methods can be used to target customers? Which newspaper do they read and what magazines do they prefer? What channels do they prefer? Your team needs to have a clear idea about all these questions before making an effective integrated marketing campaign.

SELECT YOUR CHANNELS

Not everything needs to be on social networking sites. Your focus should be on the channels that your customers prefer to use. What are the positives and negatives of these channels? How can these channels help you in reaching your business goals and promoting your brand? Be very selective while picking up the channels. It is better to keep your concentration on the channels that are effective for you than trying to be everywhere.

BE CONSISTENT

Once you have a clear idea about your target audience and the channels you want to focus on, it is really important to be consistent. Visual identity is very important for your brand. This simply means standing out from the competitors. This means your designs; graphics, color scheme, font style and other things that affect the visual appearance of your brand must be unique.  A person who sees your posts should immediately connect with your brand.

INTEGRATE THE MESSAGE

It is important to know that each and every segment of your marketing campaign should be able to generate traffic. Try to include links that you want your audience to read or pay attention to. You can also mention URLs as well as usernames. Make sure to use the same phrases and keywords throughout the integrated marketing campaign.

TRACK THE PROGRESS OF YOUR CAMPAIGN

It is very important to track your progress while running an integrated marketing campaign. Through analytics and various attribution methods, it is important to understand details about the conversions and traffic that is being generated through the campaign.